Unlock the Value of Your Data

Privacy You Trust.
Engagement You Choose.
Rewards You Deserve.

Cover of The Empowered Customer by Richard Reukema

About the Book

In a world dominated by tech giants and invasive marketing, The Empowered Customer provides a groundbreaking solution: a data cooperative. With SnapChingIQ business model, individuals can effortlessly manage and profit via the cooperative while ensuring privacy and ethical use—unlocking value with no extra effort.

  • Understand the Problem
    Dive deep into the challenges of modern data collection and how it affects your privacy and autonomy.
  • Discover the Solution
    Learn how a data cooperative flips the power dynamic, giving you control and value from your personal information.
  • Take Action
    With actionable insights and real-world examples, you’ll learn how to advocate for and implement change.

What You’ll Learn

  • Why privacy matters
    Understand why safeguarding your data is more critical than ever in the digital age.
  • How to earn your share
    Learn how to claim a revenue share from advertising your data—just like the tech giants do.
  • Ways to engage ethically
    Discover how to support local businesses while maintaining transparency and fairness.
  • Practical steps to get started
    Explore actionable strategies for joining or starting a data cooperative today.

The Empowered Customer Q&A

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What Readers Are Saying

"Wow. The Empowered Customer is a bold read. Before reading this I hadn’t really thought about how much my personal data is worth or how badly the system is stacked against regular people like you and I. Richard breaks it down really well here and offers workable solutions for transforming our relationship with businesses who want this data."

— Kimbo, Amazon Review

"This book isn’t just a critique of the status quo; it’s a blueprint for a better future."

— Liam Harrison, Tech Entrepreneur