SnapChingIQ - The Business Model

Founder: Richard Reukema – Software Solution Architect, Author, and Advocate for Ethical Data Economics

What My Business Is

TheEmpoweredCustomer.com is a movement to return control of data to its rightful owners—customers. SnapChingIQ, the platform that powers it, creates a privacy-first, cooperative ecosystem for customer-controlled data engagement between merchants, customers, and influencers.

Who My Users Are

  • Consumers who want to control and benefit from their own data.
  • Small and medium-sized merchants who want ethical, cost-effective marketing.
  • Influencers looking to build trust and monetize real engagement, not just reach.

Core Pain Points We're Solving

  • Consumers are tracked, targeted, and uncompensated for their data.
  • Merchants waste ad budgets on unqualified leads and low ROI.
  • Influencers struggle to prove and profit from authentic community impact.

The Solution

  • A customer-owned data cooperative that shares revenue.
  • No apps, no logins—just QR codes and inbound-only engagement.
  • Prequalified leads, real-time feedback, and privacy-respecting marketing.
  • A transparent reputation system that tracks real-world foot traffic and interaction.

Why It Matters

When customers control their data, everyone wins. This model builds trust, eliminates waste, and creates mutual value between customers, merchants, and influencers. It's not just marketing—it's a movement.